The Enhanced Games, founded by Australian businessman Aron D'Souza, is a proposed multi-sport event designed to allow athletes to use performance-enhancing supplements. The inaugural event is scheduled for May 21–24, 2026, at Resorts World Las Vegas, Nevada, United States, featuring disciplines such as swimming, track and field, and weightlifting. The event permits only FDA-approved performance-enhancing substances.

Enhanced Games is likely to encourage research into safer performance-enhancing substances and new training methods, potentially benefiting medical science. It also plans to gather data on biological impacts, which could advance science and longevity studies.

In addition, with the popularity of fitness and sports activities (such as the increase in the number of gyms and fitness centers), the demand for legal dietary supplements among consumers continues to grow.

Legal dietary supplement enterprises can attract consumers who wish to enhance their athletic performance but are reluctant to touch illegal stimulants by emphasizing the safety, scientificity and transparency of their products.

The involvement of technology in the event may encourage enterprises to accelerate the development of personalized nutrition solutions. Legal new ingredients (such as natural extracts) may receive more attention to meet consumers' demands for health and nature.